How to Write a Killer Website Header (That Actually Works)

When someone lands on your website, you only have a few seconds to grab their attention. Your headline—the big words at the top of your homepage—needs to do three key things fast:

1. Say What You Offer

Skip the clever wordplay and get to the point. Your audience should immediately know what you do.
👉 Example: “Modern Headshots for Busy Teams”
It’s specific, professional, and tells me exactly what to expect.

2. Say How It Makes Life Better

Why should your offer matter to them? Help them picture the benefit of working with you.
👉 Example: “Get professional photos your team actually likes.”
It addresses a pain point (awkward headshots) and shows how you solve it.

3. Tell Them What to Do Next

Your homepage should always have a clear next step. Think of it as your digital handshake.
👉 Examples:

• “Book Your Headshot Day”

• “See Pricing”

• “Let’s Chat”

Final Tip: Keep It Simple

Clever headlines may sound fun, but clarity always wins. If your reader has to think too hard, you’ve already lost them.

So here’s your challenge:
Take a fresh look at your website header. Can someone tell what you do, why it matters, and how to get started—in 3 seconds or less?